MostHome is a fictional tech company specializing in smart home technology. The goal of this project was to design marketing materials for an upcoming trade show promoting their newest smart lock system.
MostHome is a futuristic, innovative company but with affordable smart home technology. Blue was already part of the branding, which is a good color for representing the safety and trust in their products. With their creative innovation and existing colors, I felt purple was a good complement for their branding.
The only typographic asset MostHome had was the text in their logo. One of the driving motivation in my font choices was to complement the logo design with clean simple fonts, while also providing legibility, readability, and personality. I felt the fonts offered the themes of simplicity, safety, and trust you'd want from a security system and company.
The client requested a few deliverables you see here. First, flat designs for a web banner, billboard design, and product tear sheets to be placed in MostHome's trade show booth. Next, mockups for the billboard design and the booth itself.
This project was designed using a combination of Adobe Illustrator, Photoshop, and InDesign.
